The AdventHealth Race Day Experience is a fully themed, interactive showcase within the iconic Daytona Speedway. Featuring both physical and digital interactives, this engaging experience allows race enthusiasts to refine their skills and experience AdventHealth's mission—delivering whole care across every stage of life.
All work done through GoCo as Creative Director.
Injector Entrance Exterior Facade and LED Panel Animation
Race Day Experience Exterior and LCD Wall Animation
Race Day Experience Interactives
Lap 1 - Introduction | Feel Energized
Lap 2 - Suit Up | Feel Ready
Lap 3 - Reaction Training | Feel Empowered
Lap 4 - Warm Up Lap | Feel Strong
Lap 5 - Pit Crew Challenge | Feel Like a Team
Lap 6 - Take the Wheel | Feel the Speed
Canopy Video Wall
Mist Wall
Rooftop Lounge